Media Art

Media Arts is the study of human communication through film, photography, video, audio, computer/digital arts, and interactive media.

It uses elements and tools of current and emerging technologies to create works
that express feelings and ideas.

Importance of Media Art

It helps to develop language and communication skills. It represents various facets and symbolic criteria from communities, cultures and historic events etc, all of which increase cognitive thinking and promote community connectedness. Exploring art helps to unlock people’s mood altering that can improve emotional health and attitude.

PHOTOGRAPHY

Photography is used using a camera, which uses a lens to focus an object. It project an image through a hole, allowing the artist to make an accurate tracing of an object or scene. The idea behind is that instead of capturing a realistic subject, the photographer is aiming to produce a more personal atmospheric impression. 

Print Media

Philippine Print Media is classified into broadsheets, tabloids, business, weekly magazines and monthly magazines. There are two types of broadsheets, national and regional. National broadsheets are newspapers that are circulated nationwide or all over the Philippines.

Magazines and newspapers are the dominant traditional print media used in advertising. Brochures, flyers and other collateral pieces are sometimes referred to as print collateral. While digital media expansion has affected use of print, it remains a viable way to advertise.

Print media is one of the oldest and basic forms of communication. It has the advantage of making a longer impact on the minds of the reader, with more in-depth reporting and analysis.

It provides information and transfer knowledge. Even after the advent of electronic media, the print media has not lost its relevance.

Benefits of Print Media in the Philippines

With over 20 million unique monthly users and 33 million more fans following brands on social media platforms, Summit Media is the Philippines’ leading digital lifestyle network.

• The monthly magazines are the best way to bring attention to any advertisements.
• To spread awareness or advertise to any particular geographical area. Like, a local newspaper is the best way to spread the news about any local event of the place.
• Great boost to attract readership.

Innovations in Product and Industrial Design

Thee process of innovating in a field that is traditionally considered design such as graphic design, product design and user experience design. The term is also applied to the use of design and design thinking to innovative in areas such as engineering, software development and business operations.

Its benefits are creating new and better designs, throughout time technology advances, people think and create more unique designs from idea’s and trends. Those designs and product can also be used to attract other people because people admire and appreciate art which are those products and designs.

Example of people and their works:

Happy Skin – Jacqe Yuengtian Gutierrez and Rissa Mananquil Trillo

Renegade Folk – Hindy Weber Tantoco and Melanie Go

Anthill fabric gallery – Anya Lim